Digital marketing trends will always come and go. As a business owner or digital marketer, the only thing you can do is keep up with the latest trends and leverage them to drive more sales. 2023 seems to be an exciting year for both consumers and business owners. New and innovative products are being introduced into the market, whereas consumer patterns keep evolving. To survive the competition, here are some of the best digital marketing trends you can use in 2023.
1. Influencer Marketing
These days, one of the ways you can reach a larger audience is by utilizing influencer marketing services. The modern consumer is more likely to buy a product or service if a celebrity or an influencer recommends it.
Influencer marketing is all about a brand or business collaborating with a celebrity or public figure. The latter then promotes your products and services or runs brand campaigns on behalf of your business. There are many benefits a business can get through influencer marketing. It can generate leads, increase brand trust, and enhance authority in your niche.
Most influencer marketing campaigns use social media. Brands can foster long-term relationships with influencers by hiring them as brand ambassadors. This trend works for both large corporations and startups. It’s worth mentioning that influencer marketing isn’t a piece of cake. You need the help of an expert to identify and choose a suitable influencer and develop effective campaigns.
2. Video Live Streams
If you are a big fan of social media, you have probably come across business live streams on TikTok, Twitch or Instagram. Consumer behavior heavily depends on technological advancements. In an era where video content is thriving, many consumers enjoy watching such media, especially if it’s streamed live.
Through live streams, you can introduce your brand, products or services to customers in real time. When live streams are paired with influencer marketing, you can reach a larger audience and increase sales. It’s a pretty interesting trend that every brand should consider.
3. User-Generated Content
It’s safe to say that most people are tired of being constantly bombarded with ads and salesy marketing messages. However, there is a new way you can market your products, and it’s through user-generated content. This type of content is created by users and not brands. Popular examples include unboxing videos, customer reviews and even tags.
As a brand, you can develop strategies to encourage your customers to create user-generated content. You may offer an incentive to encourage these efforts. Majority of consumers are more likely to believe user-generated content because it lacks bias and is more authentic.
4. Enhanced UX on All devices
As mentioned earlier, technological advancements heavily impact consumer patterns. UX, also known as user experience, plays a key role in the perception clients can have about your brand. Businesses need to amplify the clients’ user experiences.
One way you can do that is by making your website easy to navigate. When creating web pages or landing pages, go for a minimalistic design. You should also be mindful of ads and popups. If they are too intrusive, they can ruin a client’s experience. Many brands in 2023 are also utilizing hands-free controls.
5. Interactive Content
Interactive content is one of the most beneficial digital marketing trends in 2023. It refers to content that captures an audience’s attention through interaction. Interactive content includes games, quizzes, contests and interactive videos or maps. This type of content gives life to your website because people are already used to written content.
This new digital marketing trend can promote better engagement, increase conversions, and boost customer experience and loyalty.
6. Artificial Intelligence
With GPT-4 being launched a few days ago, the future of artificial intelligence is quite promising. AI gives digital marketers an opportunity to understand their audience better. Through machine learning and data models, businesses can create better content and customize it to suit the needs of their audiences.
Even though AI isn’t perfect, digital marketers can hop on this trend and use it to predict consumer patterns and increase ROI.
7. Promoting Inclusivity
Of late, activists have been advocating for equality at work, in the community and everywhere else. Business owners also need to promote inclusivity in 2023. That can be done by ensuring your marketing campaigns reach all demographics and includes every member in the society.
Promoting inclusivity isn’t only about ensuring fairness but can also boost your brand’s trust, authority and loyalty.
Integrate as Many Digital Marketing Trends as Possible This Year
If you have been missing out on marketing trends in the past years, it’s time to step up and embrace change. Marketing practices are constantly evolving, and so should your business. The more trends you integrate into your business, the higher the chances you have to promote brand awareness and increase sales.
In case you don’t know where to start, you can always hit me up for professional marketing consultation. As the CEO of Marvel Marketing, a digital marketing company, I have the tools and resources to help you leverage the latest trends in the game.