# Ryan McRae > My WordPress Blog ## Posts - [How Can Entrepreneurs Navigate Business Uncertainty?](https://itsryanmcrae.com/how-can-entrepreneurs-navigate-business-uncertainty/): Business uncertainty is one of the most overwhelming things entrepreneurs need to endure every day. Just as you are getting comfortable with running your startup, challenges always seem to appear from nowhere. One day you could be making hundreds of dollars in profits. The next, you could be struggling with securing even a single client. Well, that’s what most of us learned during the 2019 to 2020 pandemic.  They say that to be a successful entrepreneur. You must be a risk taker. However, as markets change and businesses evolve, uncertainty is a constant problem that many entrepreneurs have to deal […] - [A Comprehensive Guide to Social Commerce](https://itsryanmcrae.com/a-comprehensive-guide-to-social-commerce/): Many brands use social media for marketing and promoting brand engagement. But what if I told you that it’s possible to also sell your products or services on social media?  We can all agree that social media is the best thing that has ever happened to brands and digital marketers. However, as consumer patterns keep evolving, businesses must catch up with new trends such as social commerce.  In this guide, I will introduce you to this billion-dollar platform and how you can leverage it to generate more revenue. What is Social Commerce? It’s defined as selling products or services directly […] - [The Power of Networking: How Contacts Can Make Your Business More Successful](https://itsryanmcrae.com/the-power-of-networking-how-contacts-can-make-your-business-more-successful/): You have probably heard about hundreds of success stories that are based on networking. It’s one of the things entrepreneurs keep on yapping about whenever they come together. If you are launching a startup, you may have some reservations about networking, especially if you are not a fan of social interactions. But I am here to convince you otherwise.  Most business people tend to be loners. Whether you are running an eCommerce store or have set up shop somewhere, your interactions may be limited to only customers. However, having valuable contacts can do wonders for your enterprise. Networking allows you […] - [How to Choose the Best Digital Marketing Agency](https://itsryanmcrae.com/how-to-choose-the-best-digital-marketing-agency/): Without a proper marketing strategy, running a successful business is next to impossible. This is why it’s crucial to partner with the best and most efficient digital marketing agency. At the same time, identifying the right digital marketing company isn’t easy. Today, I will be pointing out a few factors that can help you choose the best company to expand your brand visibility and sales.  Factors to Consider When Choosing a Digital Marketing Agency Evaluate their Specialty Each agency has specialized in a certain field of marketing. Establishing what you want from the agency will help you point out the […] - [What is Branding and Why Is It Important for Businesses?](https://itsryanmcrae.com/what-is-branding-and-why-is-it-important-for-businesses/): Branding is the distinctive identity for a business that a company creates for its audience. A business brand is made by perpetually creating and identifying a product/service that uniquely represents you in the market.  It is one of the most efficient marketing strategies for determining your company’s success. To some people, branding is still the visual identity of a product that includes the logo, packaging, design, and name. However, this is not the case because intangible aspects such as customer service and support also matter Branding is a marketing tool that helps your company differentiate itself from its competitors. What’s […] - [Is TikTok Becoming Less Popular?](https://itsryanmcrae.com/is-tiktok-becoming-less-popular/): TikTok is one of the few social media apps whose historic rise to fame broke all records. In only a few years, TikTok was able to attract millions of active users. Currently, it’s the go-to platform for any digital marketer who wants to reach a global audience. But before you channel your marketing budget to TikTok, it’s a good idea to look into the current statistics. Of late, there have been rumors that TikTok is becoming less popular. Are these allegations true, or is it just BS? Keep on reading to find out.  What are the Latest TikTok Statistics? To […] - [The Best Digital Marketing Trends for 2023](https://itsryanmcrae.com/the-best-digital-marketing-trends-for-2023/): Digital marketing trends will always come and go. As a business owner or digital marketer, the only thing you can do is keep up with the latest trends and leverage them to drive more sales. 2023 seems to be an exciting year for both consumers and business owners. New and innovative products are being introduced into the market, whereas consumer patterns keep evolving. To survive the competition, here are some of the best digital marketing trends you can use in 2023.  1. Influencer Marketing These days, one of the ways you can reach a larger audience is by utilizing influencer […] - [Do You Really Need Marketing Training?](https://itsryanmcrae.com/do-you-really-need-marketing-training/): All businesses experience some form of competition, irrespective of their niche or industry. This fierce competition has led to an increase in demand for marketing training. As a business owner or sales executive, it’s normal to question the effectiveness or usefulness of marketing training. After all, can’t you utilize general knowledge when developing marketing strategies?  Marketing training is crucial for business success. This program exposes you to special tips and techniques for navigating the complex marketing world. To prove how useful marketing training is, here are some benefits you and your business can get from engaging in such a program. […] - [How Effective is Influencer Marketing?](https://itsryanmcrae.com/how-effective-is-influencer-marketing/): All businesses seem to be engaging in some form of influencer marketing. When you open Instagram or Twitter, you will see hundreds of brand endorsements from social media influencers or celebrities. As an entrepreneur, it’s normal to develop some interest in this form of marketing. But before you incorporate it into your business, it’s crucial to find out how effective influencer marketing is? First of All. What is Influencer Marketing? This is a strategy where a business uses a particular influencer to market its products or services. So far, you have probably come across thousands of influencer marketing campaigns. A […] - [7 Tips for Building a Successful Startup](https://itsryanmcrae.com/7-tips-for-building-a-successful-startup/): When I started my first business at 17, my friends thought I was crazy. I was doubted even by my close family members. However, years later, most of them come to me for advice because of the amount of success that I have achieved.  As inspiring as my story may seem, I can testify that the journey of building a successful startup is not easy. It’s even more complicated if you lack proper guidance and assistance. If you have decided to launch a startup, let me congratulate you for making such a bold move. And here are some personal tips […] - [6 Mistakes Entrepreneurs Need to Avoid](https://itsryanmcrae.com/6-mistakes-entrepreneurs-need-to-avoid/): Quitting that shitty 9 to 5 job to open your own business is the bravest decision you can ever make. Being an entrepreneur doesn’t only give you more financial opportunities, but it comes with a sense of freedom.  There are lots of benefits associated with owning a business. Unfortunately, more than half of new businesses don’t reach their fifth anniversary.  The journey of becoming a successful entrepreneur is full of challenges and obstacles. When I started my first business, I made many mistakes that had severe consequences. If you have just launched a startup, you don’t have to go through […] ## Pages - [In the media](https://itsryanmcrae.com/in-the-media/): In the media Ryan Mcrae Mentions. MSN 5/11/2023 Ryan McRae Leads Marketing Agency To Multi-Million Success Across Canada Read Article - [Contact](https://itsryanmcrae.com/contact-2/): GALLERY - [Resources](https://itsryanmcrae.com/resources/): RESOURCES Tools and guides that helped Ryan and could help you. Beginners Guide to Internet Marketing Download Ebook - [Blog](https://itsryanmcrae.com/blog/): RYAN’S BLOG Inside the mind of Ryan from his experience and insights. Search CATEGORIES Marketing Business Personal LISTEN TO MY PODCAST - [Contact](https://itsryanmcrae.com/contact/): CONTACT A few different options for getting in touch with me or the team. HIRE RYAN’S MARKETING AGENCY Marvel Marketing is a full-service digital agency built for ambitious brands. We handle strategy, creative, paid media, production, and more – explore the full range of service here. PRESS For all interviews, media opportunities, and anything else press-related. GENERAL INQUIRY Basically if nothing else in the dropdown applies to you, hit me here - [My Life Story](https://itsryanmcrae.com/about/): ABOUT Get to know Ryan on a personal and professional level. who is ryan mcrae? Ryan McRae is an entreprenuer, founder, CEO, and investor.  He leads his marketing team as Director at Marvel Marketing, but he also provides private consulting and marketing training for executives and business sales teams. He shares the importance of learning and understanding the different methods and techniques that are involved with marketing and branding a business successfuly. Ryan started early at the age of 16 when he dropped out of school and started working in the construction industry. After a year in the industry he […] - [Home](https://itsryanmcrae.com/): RYAN MCRAE Founder and CEO of Marvel Marketing, and business development expert for 10+ years. GET IN TOUCH what’s my story? Ryan is the founder and current CEO of Marvel Marketing, a digital marketing agency that specializes in service-based and ecommerce businesses. At the age of 21, Ryan had built up and sold a construction company for 7+ figures in his home town of Calgary, AB Canada. He has also been involved in roles for franchise growth development, acquisition, and marketing strategy. READ MORE HERE “My Success Exploded When I Used My Passion To Help Others Succeed” some Brands I […] [comment]: # (Generated by Hostinger Tools Plugin)